“Paradise is a state of mind” is Rico's philosophy. The world most tattooed model gives an exclusive video-interview for Vogue.it

Watch the video-interview

Rico appears in a black-and-white shoot by Christoph Musiol on the cover of Neo2.
Styling by Nina Klein.

Dsquared2 has opened Milan's fashion week day nr 6.
Rico Genest, better known as “Zombie-Boy” for the numerous tattoos covering his entire body and face, has been the exeptional guest of the show.
The unconventional Rico appears in the following photos taken yesterday, just before the show.

The brilliant Dermablend video campaign “Go beyond the cover” features an unsual Rico.
The video will appear between October 21st and 22nd on the Times Square screens.
Take a look at the tv commercial.

The interview on GQ magazine allows us to discover an unknown side of Rico. We discover a man with strong spiritual values.

In March 2010 a skeleton-like tattooed young man opened a personal facebook page, and reached one million contacts in a very short time. Nicola Formichetti, Lady Gaga's fashion director, fascinated by Rico's unique image decides to contact him: Rico Genest's career begins this way, rising fast in fame. On January 19th he walks with Lady Gaga at Thierry Mugler's show during Paris Fashion Week. The following month he plays the co-protagonist of the new video "Born this way" where Lady Gaga wears an extraordinary make up that makes her look like Rico's female version.
His first editorial is for the March issue of Vogue Japan with the great photographer Mariano Vivanco, styled by Nicola Formichetti
Rico, welcome to Why Not!








Take a look at the video