Arthur Kulkov, Max Rogers, Noah Mills, Sam Way, Gracie Carvalho and Tao Okamoto for the new Tommy Hilfiger campaign, F-W 2012.Friday, 20 July 2012
The Why Not models are amongst the stars of the new Tommy Hilfiger fall campaign, shots by Craig McDean and styling by Karl Templer.

Sam Way and Max Motta for Tommy Hilfiger Eau de Prep, fragrance campaign.Friday, 11 March 2011
Sam and Max, looking charming and young, are amongst the testimonials of Tommy Hilfiger's fragrance campaign.

The Why Not boys for Antidote MagazineWednesday, 28 September 2011
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- adam-senn
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Iconic casting for the editorial “Boys boys boys”. Artur Kulkov, Sebastian Lund, Noah Mills, Guy Robinson, Adam Senn, Sam Way, Sam Webb and Jae Yoo are photographed by Giampaolo Sgura and styled by Domenico Dolce and Stefano Gabbana

Why Not boys photographed by Aline and Jacqueline Tappia.Tuesday, 09 August 2011
Exclusively for Why Not and "The Fashionisto", the Tappia twins immortalize the Why Not boys: Sam Way, Jake Cooper, Jacob Young, Josh Tuckley and Tommy K.

